Kiss, Hug, Bow or Shake Hands - The Art and Science of Internationalisation

Date: 14 June 2012, Thursday
Venue: 230 Victoria Street #10-00 Bugis Junction Office Tower Singapore 188024 
Fee: S$20 per pax

In today's competitive global landscape, businesses operate in an ever evolving and complex environment full of unprecedented cross-border challenges. This workshop, co-organised with BDO Consultants, covers internationalisation of Singapore and foreign-based enterprises seeking to venture overseas, find unexplored ways to further growth and fully maximise its business potential.

Going international introduces a great deal of unforeseen obstacles that stem from underestimating the dynamics of foreign markets. Successful penetration into international markets require substantial commitment, sound strategies, market knowledge and a comprehensive internationalisation roadmap. BDO will share their systematic assessment of internal and external factors that help businesses enhance their readiness to venture into foreign markets, and share precautionary measures for expansion and implementation.

This workshop is highly recommended for:

• Companies looking to step out of Singapore for the first time
• Companies that want to enter a new foreign market

*Programme is subject to changes without prior notice

About the speakers

Mr Roger Loo: Roger is the Director of the Management Consultancy Division of BDO Consultants Pte Ltd. With over ten years of experience in both the business intelligence and consultancy industries, he has a proven track record in areas that inclulikede market intelligence and research, feasibility studies, strategy consulting, internationalisation and performance management.

Mr Martin Benda: Martin is a Consultant within the Internationalisation Advisory Group under the Management Consulting arm at BDO. His specialisations include customised business solutions, internationalisation, business model optimatisation, market feasibility and commercialisation.