Market Research Techniques Workshop: Myanmar

IE Singapore and Caille Consulting jointly presents a half day workshop designed to help companies conduct market research in Myanmar. The workshop will introduce techniques used in market analysis to make sound business decisions. 

Workshop details

Key takeaways:

• Understand techniques used in market analysis
• Identify opportunities for Singapore businesses
• Gain first hand knowledge via case studies of companies

Programme:

* Registered participants of the workshop will be given a free 5-day trial access to Mint Global. As the trial access will be tied to each participant’s email, please ensure a valid email address is provided during registration. Please note that maximum class size is 30 participants.  

About:

International Enterprise (IE) Singapore & Caille Consulting Pte Ltd are pleased to present “ Market Research Techniques Workshop - Myanmar”, a half-day workshop designed equip companies with the necessary know-how to conduct their own market research and navigate through the vast amount of available resources to sieve out essential data and information.

Featured database: Mint Global

Mint Global contains comprehensive information on 100 million companies worldwide. It can be used to research individual companies, search for companies with specific profiles, to analyse a group of companies and to export relevant company data into another package. 

It can provide information such as:

• Company financials in a standardised format
• Financial strength indicators
• Directors and contacts
• Original filings/images
• Stock data
• Detailed corporate and ownership structures
• Industry research
• Business and company-related news
• M&A deals and rumours

Registered participants of the workshop will be given a free 5-day trial access to Mint Global.

*Note: As the trial access will be tied to each participant’s email, please ensure a valid email address is provided during registration.

Training methodology:

The workshop will equip companies with the necessary know-how to conduct their market research and navigate through the vast amount of available resources to sieve out essential data and information. It will be highly interactive and comprise presentations together with discussions on real-life examples.

It is catered to participants who are planning to expand their business activities in the region, and need solid analysis on which to base their business decisions. It will guide participants through the large range of market data, in particular those available in the iAdvisory Centre.

Trainer profile:

Marie-Laure Caille

Marie-Laure Caille is the Director of Caille Consulting Pte Ltd, a consulting firm specialising in market analysis. Marie-Laure has extensive experience in Southeast Asia, where she has worked across numerous industries for both private and public organisations.

Caille Consulting’s clients include local, European, and American companies.

In addition to consulting, she teaches finance at ESSEC Business School and economics for the Chartered Financial Analyst programme (Level 2). Marie-Laure holds an MSc from the London School of Economics.

Presentations: Assessing market opportunities in Southeast Asia

The presentations and discussions will cover all key aspects of an analysis of market opportunities, with a focus on Southeast Asian countries. It will equip participants with:

• Guidelines for navigating and organising large amounts of technical information
• Analytical tools to extract the most value from market information
• Ready-to-use templates