Market Research Techniques Workshop: Myanmar
IE Singapore and Caille Consulting jointly presents a half day workshop designed to help companies conduct market research in Myanmar. The workshop will introduce techniques used in market analysis to make sound business decisions.
8 August 2012
9.00am – 1.30pm
*Registration starts at 8.30am
International Enterprise Singapore
Little Red Dot
230 Victoria Street #10-00
Bugis Junction Office Tower
S$90 (Normal registration)
S$70(Early bird registration before 3rd August 2012)
- Understand techniques used in market analysis
- Identify opportunities for Singapore businesses
- Gain first hand knowledge via case studies of companies
Introduction to Market Research Techniques Workshop
Presentation and case studies: Selecting Strategic Market Information
Interactive: Finding Strategic market Information
Presentation and case studies: Identifying market opportunities
Presentation and case studies: Using your analysis to make sound business decision
Market Research Tools: Mint Global
End of Session
* Registered participants of the workshop will be given a free 5-day trial access to Mint Global. As the trial access will be tied to each participant’s email, please ensure a valid email address is provided during registration. Please note that maximum class size is 30 participants.
International Enterprise (IE) Singapore & Caille Consulting Pte Ltd are pleased to present “ Market Research Techniques Workshop - Myanmar”, a half-day workshop designed equip companies with the necessary know-how to conduct their own market research and navigate through the vast amount of available resources to sieve out essential data and information.
Featured database: Mint Global
Mint Global contains comprehensive information on 100 million companies worldwide. It can be used to research individual companies, search for companies with specific profiles, to analyse a group of companies and to export relevant company data into another package.
It can provide information such as:
- Company financials in a standardised format
- Financial strength indicators
- Directors and contacts
- Original filings/images
- Stock data
- Detailed corporate and ownership structures
- Industry research
- Business and company-related news
- M&A deals and rumours
Registered participants of the workshop will be given a free 5-day trial access to Mint Global.
*Note: As the trial access will be tied to each participant’s email, please ensure a valid email address is provided during registration.
The workshop will equip companies with the necessary know-how to conduct their market research and navigate through the vast amount of available resources to sieve out essential data and information. It will be highly interactive and comprise presentations together with discussions on real-life examples.
It is catered to participants who are planning to expand their business activities in the region, and need solid analysis on which to base their business decisions. It will guide participants through the large range of market data, in particular those available in the iAdvisory Centre.
Marie-Laure Caille is the Director of Caille Consulting Pte Ltd, a consulting firm specialising in market analysis. Marie-Laure has extensive experience in Southeast Asia, where she has worked across numerous industries for both private and public organisations.
Caille Consulting’s clients include local, European, and American companies.
In addition to consulting, she teaches finance at ESSEC Business School and economics for the Chartered Financial Analyst programme (Level 2). Marie-Laure holds an MSc from the London School of Economics.
Presentations: Assessing market opportunities in Southeast Asia
The presentations and discussions will cover all key aspects of an analysis of market opportunities, with a focus on Southeast Asian countries. It will equip participants with:
- Guidelines for navigating and organising large amounts of technical information
- Analytical tools to extract the most value from market information
- Ready-to-use templates